Sunday, February 3, 2008

Nokia Ads Take Aim at Apple's Closed iPhone

Following last week's hoopla over the three 1s that broke a thousand iPhones, Nokia is once again trying to use the cacophony of Apple dissent to its own advantage. In its latest move, the company started pasting a series of posters that take aim specifically at Apple's closed door policy toward iPhone development.

You may recall that the Espoo-based company tried something similar right after that scandalous $200 price drop by taking out Google ads encouraging forlorn iPhone owners to give the company's MOSH service a try. MOSH is the Finnish phone giant's collaborative mobile media site and their pitch, oddly enough, was that you could somehow salvage your $200 with the free content offered by the social sharing network. Needless to say, that offer didn't turn many Apple frowns upside down.

This time around, Nokia is trying something less blatantly self-serving. The company-sponsored posters started showing up in New York City over the weekend with "open platform" propaganda like: "The best devices have no limits" and "Phones should be open to anything." Generalized? Perhaps. But this is certainly an area that Nokia and other phone makers can legitimately attack Apple on. Who knows, maybe with enough noise, Apple may finally realize it's in the company's best interest to play nice to outside developers.

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